Thank you to Mark Osborn of DiaHealth for creating these notes. To contribute to the TWiST PodNotes archive email us.
Episode date: July 28,2020
https://www.youtube.com/watch?v=9OlrMNp90fc
Top Insights
- A big difference from the Web 1.0 dot-com days and today is that companies have learned to monetize eyeballs and understand the importance of unit economics.
- There was a lot to be learned from the production value of video games when developing consumer apps.
- Pricing is moving toward annual subscriptions by making them more attractive to customers
- Fasting can have significant medical benefits in treating and preventing chronic disease, as well as daily benefits in energy, mental clarity and reduced cognitive load of deciding what to eat.
"really putting myself first, and that sounds selfish, but it's really just part of that appreciation just wanting to be alive and thrive and then make my contribution in the world"
"this was one of the most instructive pieces for me on any kind of deal: M&A, fundraising, an important commercial deal: it is not done until the ink is dry and the money's in the bank"
- Mike is the Founder and CEO of Big Sky Health, which makes health apps such as:
- Zero, an app for fasting
- Less, an app to help people drink less alcohol
- Oak, a meditation and breathing app
- Mike is an industry veteran, having worked at
- xxx, a CMGI company, where he hired Kevin Rose
- Digg
- Electronic Arts (EA)
- Created Fitstar, which was purchased by FitBit
- Zero has currently 850,00 users. Coincidentally 23andMe also had 850,000 people in their databased when Jason interviewed Anne Wojcicki in 2015.
- They've more than doubled their users in the last six months, since COVID-19 began.
- They recently launched the paid version, Zero Plus, which provides additional guidance, coaching and education.