Top Takeaways
- It's much easier to sell to existing customers than find new ones. Treat your existing customers well.
- High churn (customers leaving) may be due to selling into the wrong market or customer type. Test multiple customer types.
- Even if a customer segment is providing a larger amount of your revenue, if you cannot serve them effectively, you should end the relationship.
- Delay automating your "superpower" keep core processes manual in the early days so you can experiment and continue to develop your capability.
Listen on Apple Podcasts
https://www.youtube.com/watch?v=oj27QI0oDzw
Kristen Wiley | @TheKristenWiley
Nicole Beals | @TechmateTechs
Kristen Wiley, Statusphere on Customer Success
Customer Success Mindset
- Customer Success = Making sure your customer is successful
https://media-exp3.licdn.com/dms/image/C5612AQHHe0KBHC_eRg/article-inline_image-shrink_1000_1488/0/1623298289963?e=1628726400&v=beta&t=C9fLLkLU1R1Y0TbeUzDVT6pfqEHhUIZ8AFT2h7Q9nIs
Customer Lifecycle
- Interest (Customers learn about you)