Playlist: thisweekinstartups.com/scale
Link to deck: https://rb.gy/fb94ib
Guests:
Craig Zingerline | @craigzingerline
- Founder & CEO, Growth University (2020-Present)
Allen Chen | @allenchen1217
- Co-Founder & CEO, Fitbod (2015-Present)
Top Insights
- Most startups (~74%) fail due to growth-related issues, NOT product
- Growth cycle: product roadmapping > acquisition > activation > retention
- Retention is the most important metric to startup success
- Strategic friction during onboarding can lead to stronger retention
- Core retention metrics are lagging indicators (by 3-12 months), but you can create proxy metrics that are leading indicators