A series by This Week in Startups where the tech industry's most qualified experts answer founders' most common questions.


Becki DeGraw

Partner, Corporate

Wilson Sonsini

Legal Basics with Wilson Sonsini

Negotiating a Term Sheet

Employment Agreement Deep Dive

Understanding Financing Structures

Avoiding Co-Founder Legal Disputes, C-Corp vs LLC

How to Run an Efficient Board Meeting

Stock Option Grants Deep Dive

Common First-Time Founder Mistakes Part 1

Common First-Time Founder Mistakes Part 2


Scott Orn


Kruze Consulting

Finance Basics with Kruze Consulting

Managing Finances in a Recession

How to Send Effective Investor Updates

Financial Info to Include in Your Pitch Deck

Managing Your Cash Reserves

How to Send Effective Investor Updates

Managing Finances in a Recession

Crypto Accounting for Startups

End of Year Startup Accounting Checklist

How to Hire Anywhere in the World

How to Simplify Diligence & Avoid Fraud

Budgets, Models & What Investors are Looking for

Five Things You Need to Nail to Scale

Startup Taxes Deep Dive

How to Ace Diligence & Avoid Common Mistakes


Tiffani Bova

Global Growth and Innovation Evangelist


Customer Basics with Salesforce

Customer Experience

Customer Engagement

Customer Management

Customer Growth & Retention

Past Startup Basics:

Startup Basics: How to raise money from angel investors? | E1

Startup Basics: Do you need a co-founder for your startup? | E2

Startup Basics: How to name your startup? | E3

Startup Basics: How to fire someone | E4

Startup Basics: How to demo your product | E5

Startup Basics: How to get press | E6

Startup Basics: Should I incorporate as an LLC, S-, or C-corp? | E7

Startup Basics: How to negotiate a term sheet | E8

Startup Basics: Knowing when to pivot | E9

Startup Basics: How to protect your intellectual property | E10

Startup Basics: What should investors and founders expect from each other? | E11