Top Insights
- Jason wrote about Twitter launching a premium subscription as early as May of 2007
- Twitter's product velocity has been incredible since the beginning of 2020, as they've shipped Spaces (social audio) and Tip Jar (tipping functionality), and have announced Super Follows (allowing users to pay their favorite accounts for premium content)
- Twitter's six acquisitions of 2021 (so far) can be a used as a guideline into how they plan on adding to their premium features
- If 1-5% of Twitter's users pay $36/year for the initial premium product, that will generate $72M-$360M yearly revenue for Twitter
- Twitter's initial subscription will likely feature bookmarking, an "undo tweet" button, and cleaner/faster news reading/scrolling
- Twitter will offer tiered pricing with the most exclusive features being reserved for the highest tiers
Big news:
Twitter is reportedly launching a subscription service called "Twitter Blue" that will start at $2.99/month (or $36/year)
For some context, Twitter did $3.7B in revenue in 2020 (7% YoY growth) and is currently valued at $41B
https://youtu.be/mfFaePdYzes
The Twitter Blue scoop was first reported on Twitter by app researcher Jane Manchun Wong (@wongmjane) on Saturday, May 15th
- According to Wong, the initial features could include:
- The ability to bookmark tweets into organized collections
- An "undo tweet" button timer much like an "undo send" for emails
- Clutter-free news reading / better news aggregation
- Twitter is reportedly also planning to offer multiple paid tiers, with more premium features reserved for higher tiers
- According to Wong:
- "FYI: This “Twitter Blue” screenshot is work-in-progress and not final. Things like the name, pricing, feature set, etc may change ahead of official launch. But I’m sure the feature set will grow as time goes"